Server-Side Tracking (SST)
Server-Side Tracking captures request data directly on your server and forwards it to Travatar — no JavaScript tag, no cookies, no consent banners.
Unlike client-side analytics, SST sees everything: AI bots, headless crawlers, ad-blocked visitors, and scripts that never run JavaScript.
How It Works
- Enable a tracker in Settings → Server Tracking (Cloudflare Worker or WordPress Plugin)
- Configure credentials — paste your App ID and API Token into the tracker
- Data flows automatically — every request to your site is captured and sent to Travatar in the background
The tracker runs non-blocking — your visitors experience zero latency impact.
Visitor (human or bot) → Your Server → Normal response
↓
Travatar (non-blocking webhook)
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AI Traffic Dashboard
What Data Is Collected
On each request, the tracker captures:
| Field | Description | Example |
|---|---|---|
| URL & method | Which page was requested | GET /blog/my-article |
| User-Agent | Browser or bot identifier | Mozilla/5.0 ... / GPTBot/1.0 |
| Referer | Where the visitor came from | https://google.com/search?q=... |
| IP address | Client IP (for geo & classification) | 203.0.113.42 |
| Timestamp | When the request happened | 2026-04-03T12:00:00Z |
| Geo data | Country, city, region (Cloudflare only) | PL, Warsaw |
No cookies are set. No PII is stored beyond what the HTTP request naturally contains.
What You Get
Based on this data, Travatar classifies every visitor and gives you:
- AI Traffic Tracking — which AI platforms crawl your site (ChatGPT, Perplexity, Claude, GPTBot, and others)
- Bot vs Human breakdown — see what percentage of your traffic is non-human
- Session analysis — requests grouped into sessions with pages visited, duration, and classification
- Traffic categories — AI Assistants, AI Search, AI Training Crawlers, SEO Tools, Monitoring, Human Traffic
Available Integrations
| Integration | Best For | Setup Time |
|---|---|---|
| Cloudflare Worker | Any website behind Cloudflare | ~5 minutes |
| WordPress Plugin | WordPress sites | ~2 minutes |
| AWS CloudFront | Sites using AWS CloudFront CDN | ~15 minutes |